Lokka is the first hot vodka ever...

Breaking the "north" and cold world of vodka, Lokka affirms from the very beginning that Vodka is an"ice breaker".

Lokka's major ambition is the result of the successful introduction of warmth, almost mediteranean spirit, in the world of vodkas. Its brand universe is entirely based on sensuality and touch. It is driven by a strong contrast between the fire and the ice. It starts with its name, which plays with a nordic spelling of a spanish word, inducing also humour as a major component of the brand.

Lokka is an upmarket product, produced with grapes, the best alcohol basis. But Lokka's identity, instead of looking for the quality signs in a faked authenticity or history, is inspired by the identities of perfume world with an oval shaped bottle, powerful as a vodka but more subtle, with a graduated blue-purple colour of the background which contrasts with an over all understatement attitude in the brand implementation and an addition of details in silver for a final touch of refinement.

Lokka is a new age in the vodka category, proposing a refreshing look at what vodka means or is.